Question 1

What is go-to-market engineering?

Accepted Answer

GTM engineering combines data sourcing, automation, content strategy, and revenue operations into a single, integrated growth system. It's the technical backbone behind predictable pipeline and revenue.

Question 2

Who do you typically work with?

Accepted Answer

I work with Series A–E fintechs, financial services businesses, and scaling B2B companies with high-ACV products and hard-to-reach buyers. My sweet spot is businesses ready to move beyond founder-led sales, and CMOs or CROs under pressure to deliver measurable pipeline.

Question 3

How long does a typical engagement last?

Accepted Answer

It depends on scope. Sprint engagements run 4 weeks, Growth Engine builds take around 12 weeks, and Embedded advisory is ongoing. I tailor every engagement to where you are in your growth journey.

Question 4

What makes you different from a traditional agency?

Accepted Answer

I'm not an agency. I'm a former founder and operator who builds growth systems. I source and enrich data, build automated outbound pipelines, create content engines, and train your team to run it all — then step back.

Question 5

Do you replace our existing marketing team?

Accepted Answer

No. I work alongside your team or fill gaps until you hire. The goal is always capability transfer — I build the engine and train your people to run it independently.

Question 6

What industries do you specialise in?

Accepted Answer

Fintech, health tech, HR tech, and mar tech are my core verticals. I'm particularly strong in regulated industries where trust, compliance, and credibility matter.

Question 7

Do you offer strategy and training separately?

Accepted Answer

Yes. Not every business needs full execution. I also offer strategic advisory, GTM audits, and hands-on training for marketing and sales teams. Sometimes the biggest impact comes from showing your team what to do differently.

Frequently Asked Questions