Alex Ford
Go-To-Market Engineer
15 years in B2B SaaS. Former fintech founder. Accelerator mentor at Google Startups Hub, Barclays Rise, and Innovate Finance.
I help Series A–E startups build predictable, data-driven revenue motions. From ICP definition to pipeline generation, I work end-to-end — not as an agency, but as an embedded operator who's been in your shoes.
My approach starts with data: sourcing, enriching, and prioritising accounts based on intent signals. Then I build hyper-personalised outbound, thought leadership content, and ABX campaigns — and train your team to run it all independently.
The Problem
Marketing has changed massively. Traditional approaches are losing effectiveness. CMOs are under pressure from sales to deliver pipeline. CROs aren't seeing impact from marketing spend.
pieces of content buyers consume before engaging with sales
of buyers trust a company more if their team is active on social media
increase in lead quality from story-driven sales
The Solution
I take the theoretical and make it practical. Starting with data, I build the full revenue engine — outbound, content, and ABX — then train your team to run it. No fluff, no frameworks that gather dust. Just operational, measurable growth.
“Alex helped us land major clients in our early stage. He protected us from making obvious mistakes in GTM and trained the team on effective sales and marketing.”
Joe Jordan
Founder, AdClear