gtme.ai

Advisory

Advisory for Earlier-Stage Teams

Advisory is built for venture-backed and earlier-stage companies that need senior go-to-market judgement before they need a build. Your team executes; I make sure it is the right execution, in the right order.

Alex Ford seated with a notebook, listening intently during a pitch
Listening to a pitch at the ASPIRE finals.

The Cadence

One Cycle a Month

  1. 01

    Review

    What the numbers and the pipeline say this month.

    Together
  2. 02

    Decide

    Targeting, process and sequence: what to change, what to leave.

    My call
  3. 03

    Execute

    Your team runs the plays, on your stack.

    Your team
  4. 04

    Learn

    Training on whatever the month exposed. Capability, not dependency.

    Together

Full scope and pricing for the Advisory tier are on the pricing page.

Why earlier-stage

I Have Sat in the Founder's Chair

I co-founded Claro and raised £7M+ for it. I mentor at Rise, created by Barclays, at Google Startups Hub and at Innovate Finance, and I judge the ASPIRE start-up finals at Kent Business School. The advice is the same in every room: the sequence is the judgement.

An acrylic plaque for a Rise FinTech Mentoring session naming Alex Ford, CMO and Co-founder, Claro Money
Mentoring at Rise, created by Barclays.
A lecture-room screen showing "ASPIRE Pitching Finals 2025" above a University of Kent lectern
Judging the ASPIRE start-up finals at Kent Business School, 2025.

Tools will come and go. Human psychology remains.

Engagements start with a conversation.

Book a Conversation